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Welcome to Charm America!

Welcome to Charm America—the store where you’ll find beautiful charms at an even more charming price.

STEP 1: Choose an item that you like, and click the image to receive more options.  

STEP 2:  Choose from a list of available Metals.  Options include 10K Solid Gold, Sterling Sliver*, or Gold Plated Sterling Silver*.  Click the desired metal to see the various images and pricing.

STEP 3: Our items come with a standard bail or jump ring as shown in the image.  For an additional fee of $5.00 we can switch to a Spring Ring in case you would like to hang your charm from a charm bracelet.  Search for "SR001" in the search bar to add this to your cart.

STEP 4: Charm America also offers Gold and Silver chains to compliment your chosen charm.  Search for "Chain" in the search box and add a necklace to your shopping cart! 

*Sterling Silver and Gold Plated Sterling Silver may not be available on select items.

A History of Artistry

Since its inception in 1979, Charm America has maintained its position in the forefront as a manufacturer of fine jewelry. Through integrity and honest business, we've established ourselves as a leader and innovator, as well as a proponent of first-rate craftsmanship and quality.

We pride ourselves on conducting our manufacturing business within the United States, from start to finish. Our Charm America headquarters utilize cutting-edge technology paired with timeless experience and traditional hand-finishing techniques to create the finest charm necklaces, pendants and jewelry.

Gifts That Speak for Themselves

Whether you're looking for the prefect gift for a birthday, holiday, anniversary, or just to show your love—we've got everything you need. Our bold selection of necklace charms and other charm jewelry carries significance from names and words, to symbols and pictures that tell a story. We know the look on that special someone's face—whether it's a spouse, daughter, or someone else—when they open a box to find one of our treasures inside: it's a joy that comes not simply from the gift, but from the story it tells.

Behind every one of our special jewelry charms lie years, names, faces, and memories that share a history only those people will ever know. The word love could mean years of marriage, or a budding romance that hasn't begun. A dog could be a fond memory of a childhood pet, or a promise of loyalty between friends.

With Charm America, our dedication to quality craftsmanship and pristine pieces means you'll get gold and silver charm pendants and necklaces that will last you for years to come. We don't skimp on quality because we know that you deserve to have and share the only the best.

Our broad selection gives you the freedom to find the gift you want to give at a price you can afford. We offer a variety of charms for necklaces so that you can create a gift or special something for yourself that reflects your styles and preferences. Our charms are perfect for any occasion and any fashion. They are the perfect subtle accent for party dress, and a lovely piece for when you're simply out and about.

Browse our selection today, and see why Charm America is going to charm any jewelry lover to pieces.